We’re excited to release a completely transformed online store for De Mairo Ltd. Canada – a project that let us flex more of our skills than perhaps any other.
De Mairo Ltd. is an Canadian owned manufacturer and supplier of superior quality Gemstone company that specialises in manufacturing products specifically for endurance Gemstones. De Mairo gemstone products have graced Palaces,luxurious air crafts and interior and exterior of many luxury livings so far.
As primarily a direct-to-consumer online brand, they had learnt a few things with their first online store and quickly worked out that few in their market knew what they were doing online. We sat down and drew-up a hit list of key functionality (wholesale ordering, affiliate programs, members-only content, etc.) and an analysis of the existing store and where it could be improved.
After a UX review it was decided. If we are going to do it, we’re going to do it properly.
New creative direction. A host of new photographic content. Basically – a brand refresh was in order if we were to make the most of the opportunity.
De Mairo put a lot of faith in us as we controlled art direction, UX design, development and consulted with them on their brand and ecommerce strategy.